Marianne's Clients Have Been Featured On:

'Seen On TV' Academy

Everything You Need
to Land Your First TV Talk Show Interview, Explode Your Brand,
& Make You the Category Superstar of Your Industry!

KNOW WHO TO CONTACT AND WHAT TO SAY
"Marianne is a producer, not a publicist. She knows what it's like to be on the TV producer side.  So she knows exactly who to contact, how to pitch the segment, what to say on the segment, how to deal with it -- absolutely everything."
DAN HENRY, SPEAKER & AUTHOR
DIGITAL MILLIONAIRE SECRETS

'Seen On TV' Academy

Everything You Need
to Land Your First TV Talk Show Interview, Explode Your Brand, & Make You the Category Superstar of Your Industry!

KNOW WHO TO CONTACT AND WHAT TO SAY
"Marianne is a producer, not a publicist. She knows what it's like to be on the TV producer side.  So she knows exactly who to contact, how to pitch the segment, what to say on the segment, how to deal with it -- absolutely everything."
DAN HENRY, SPEAKER & AUTHOR
DIGITAL MILLIONAIRE SECRETS
Are you Ready to Share
Your Awesome Message On a TV Talk Show...
...But You Just Don't  know the first thing
about how to get on tV?
This Will be a GAME CHANGER
for You & Your Business!
Let's Get You 'Seen on TV'
Increase Your Visibility, Credibility, and Revenue
with talk show interviews!
Hi! I'm Marianne Schwab and I'm a former National Network TV Talk Show Producer.  For over twenty years, I have specialized in broadcast television and getting my clients almost one thousand TV talk show appearances and I want to help YOU land your first TV interview!
Media interviews can sky rocket your career or business and take your career from obscurity to high visibility when you learn how to master the media and your message.
For the first time ever, I have bundled my exclusive insider secrets that crack the code on how to land TV talk show interviews in my  'Seen on TV' Academy!
It's time for you to share your zone of genius with the world and get featured on a real TV Talk Show!

Let's Get You on TV!
Increase Your Visibility,
Credibility, and Revenue
with talk show interviews!
This Will be a GAME CHANGER
for You & Your Business!
Hi! I'm Marianne Schwab and I'm a former National Network TV Talk Show Producer that has specialized in broadcast television and getting my clients on TV for over twenty years and I want to help you land your first TV interview!
Media interviews can sky rocket your career or business and take your career from obscurity to high visibility when you learn how to master the media and your message.
For the first time ever, I have bundled my exclusive  'Seen on TV' Essential TV Media Tools that crack the code on how to land TV talk show interviews!
It's time for you to share your zone of genius with the world and get featured on a real TV Talk Show!

My Clients Crush Their Interviews

Dan Henry
Author, Digital Millionaire Secrets

Dan Henry
WJLA-TV (ABC) Washington, D.C.

"Marianne is a producer, not a publicist. She knows what it's like to be on the TV producer side. So she knows exactly who to contact, how to pitch the segment, what to say on the segment, how to deal with it -- absolutely everything. And as a result of working with her, I got on a top market, Washington, D C and had a fantastic interview.."

DAN HENRY, SPEAKER & AUTHOR
DIGITAL MILLIONAIRE SECRETS

My Clients Crush Their Interviews

Dan Henry
Author, Digital Millionaire Secrets

Dan Henry
WJLA-TV (ABC) Washington, D.C.

"Marianne is a producer, not a publicist. She knows what it's like to be on the TV producer side. So she knows exactly who to contact, how to pitch the segment, what to say on the segment, how to deal with it -- absolutely everything. And as a result of working with her, I got on a top market, Washington, D C and had a fantastic interview.."

DAN HENRY, SPEAKER & AUTHOR
DIGITAL MILLIONAIRE SECRETS

What's Stopping You?

You have no idea what to say or how to stand out in a sea of a thousand experts pitching TV talk shows.
It's not easy to know what to say, but it is "figureoutable." And, I'll be honest -- the odds are stacked against you ever getting a TV interview. In fact, talk show producers are flooded with hundreds of pitches every day, so how do YOU cut through the clutter?

You don't understand why experts with less than half of your experience get interviewed on TV talk shows.
It can be VERY frustrating.  You've seen experts on talk shows or news programs who don't have HALF of your professional experience and you wonder, "Why are THEY on TV and I'm NOT?"  What is the secret? If only a PRODUCER could tell you EXACTLY how to pitch them? 

What's Stopping You?

You have no idea what to say or how to stand out in a sea of a thousand experts pitching TV talk shows.
It's not easy to know what to say, but it is "figureoutable." And, I'll be honest -- the odds are stacked against you ever getting a TV interview. In fact, talk show producers are flooded with hundreds of pitches every day, so how do YOU cut through the clutter?

You don't understand why experts with less than half of your experience get interviewed on TV talk shows.
It can be VERY frustrating.  You've seen experts on talk shows or news programs who don't have HALF of your professional experience and you wonder, "Why are THEY on TV and I'm NOT?"  What is the secret? If only a PRODUCER could tell you EXACTLY how to pitch them? 

You think you're not "expert" enough, your brand isn't exciting, or you don't know the best tips to share on a show?
Well, let's talk about that "elephant in the room" and let me assure you that if you've been working in your field for even six months, you have enough experience to get booked as an expert on a TV Talk Show.  I believe that you definitely have an amazing message inside of you to share, but just don't know how to tap into it to turn your message into a "news you can use" TV interview.

You don't know where to start to find out who to contact to get an interview and how to go about pitching a talk show.
Knowing who to contact at a talk show if you have absolutely no show biz connections is just one piece of the puzzle to landing TV talk show interviews, but you also need to learn all the ins and outs of getting your great segment idea about your book, product, or service to pitch them once you find out who to contact.


You think you're not "expert" enough, your brand isn't exciting, or you don't know the best tips to share on a show?
Well, let's talk about that "elephant in the room" and let me assure you that if you've been working in your field for even six months, you have enough experience to get booked as an expert on a TV Talk Show.  I believe that you definitely have an amazing message inside of you to share, but just don't know how to tap into it to turn your message into a "news you can use" TV interview.

You don't know where to start to find out who to contact to get an interview and how to go about pitching a talk show.
Knowing who to contact at a talk show if you have absolutely no show biz connections is just one piece of the puzzle to landing TV talk show interviews, but you also need to learn all the ins and outs of getting your great segment idea about your book, product, or service to pitch them once you find out who to contact.


'SEEN ON TV' Academy
Everything You Need to Land Talk Show Interviews
& Master Your On-Camera Delivery!

"My Job is To Make You Look YOUR Best...."

That is what I tell my clients at the beginning of every interview or project and why I designed the 'Seen On TV' Academy to help experts and entrepreneurs learn EVERYTHING they need to know about how to land a TV talk show interview and master their on-camera delivery.
'Seen On TV' Academy is a power-packed 24/7 on-demand behind-the-scenes system of video master classes, media playbooks, and the exact formulas you need to crack the code and grab your first talk show interview.  
Created by former TV Talk Show Producer, Marianne Schwab, it will give you the advantage you need over your competition to promote your brand, product, service, or story and build credibility and authority for you to increase conversions and revenue!
People shouldn’t judge you by your appearance, but they will.  You’ve heard it said that you never get a second chance to make a good first impression.
A first impression can be nearly impossible to reverse or undo so  you must set a favorable tone from the first moment viewers see and hear you.
Everything contributing to the way you sound and look on camera is important and if you blow any part of your interview, it can unfortunately derail the very credibility you want to achieve.
And that's exactly why you need to join me for my 'Seen On TV' Academy! 

What Students Are Saying

"Marianne is very good at bringing it step by step.  A guy like me, I'm an engineer...I've never dived into the world of PR and marketing and she makes it simple and easy to follow."

Ernest Olivarez
AUTHOR/Creator
JOSE THE REINDEER

'SEEN ON TV' Academy
Everything You Need to Land Talk Show Interviews & Master Your
On-Camera Delivery!

"My Job is To Make You Look YOUR Best...."

That is what I tell my clients at the beginning of every interview or project and why I designed the 'Seen On TV' Academy to help experts and entrepreneurs learn EVERYTHING they need to know about how to land a TV talk show interview and master their on-camera delivery.
'Seen On TV' Academy is a power-packed 24/7 on-demand behind-the-scenes system of video master classes, media playbooks, and the exact formulas you need to crack the code and grab your first talk show interview.  
Created by former TV Talk Show Producer, Marianne Schwab, it will give you the advantage you need over your competition to promote your brand, product, service, or story and build credibility and authority for you to increase conversions and revenue!
People shouldn’t judge you by your appearance, but they will.  You’ve heard it said that you never get a second chance to make a good first impression.
A first impression can be nearly impossible to reverse or undo so  you must set a favorable tone from the first moment viewers see and hear you.
Everything contributing to the way you sound and look on camera is important and if you blow any part of your interview, it can unfortunately derail the very credibility you want to achieve.
And that's exactly why you need to join me for my 'Seen On TV' Academy! 

'Seen On TV' Academy

Everything You Need to Land a TV Talk Show Interview
& Master Your On-Camera Delivery!

What's Inside My 'Seen On TV' Academy?

Module
One 

Behind the Scenes of Talk Shows

Why do we start here? Because it's absolutely essential to landing a talk show interview.   In Module One, we'll do a deep dive into how a talk show works, what a producer does, what producers are really looking for when they decide on what guests are "TV-genic" and have exactly what they need for their show. THEN, we can get to work with your on-camera delivery in Module Two.
  • What most people don't know to do that kills their chances of getting interviews. I unlock the secrets of how experts get their big break on talk shows! 
  • Why you need to know exactly what a talk show producer does. The job of the producer can seem mysterious, but pull back the curtain and let you know exactly what producers do and how it can help increase your odds of landing a talk show interview! 
  • Learn how to master this one thing to get you an interview 90% of the time.  Knowing how to turn your special zone of genius into a magical pitch that will have producers calling you to be on their show is essential! 
  • The types of guests that talk show producers need to book on their daily shows. Talk shows need lots of expert guests every single day.  Find out exactly the types of experts they're looking for! 

Module One 

Behind the Scenes of Talk Shows

Why do we start here? Because it's absolutely essential to landing a talk show interview.   In Module One, we'll do a deep dive into how a talk show works, what a producer does, what producers are really looking for when they decide on what guests are "TV-genic" and have exactly what they need for their show. THEN, we can get to work with your on-camera delivery in Module Two.
  • What most people don't know to do that kills their chances of getting interviews. I unlock the secrets of how experts get their big break on talk shows! 
  • Why you need to know exactly what a talk show producer does. The job of the producer can seem mysterious, but pull back the curtain and let you know exactly what producers do and how it can help increase your odds of landing a talk show interview! 
  • Learn how to master this one thing to get you an interview 90% of the time.  Knowing how to turn your special zone of genius into a magical pitch that will have producers calling you to be on their show is essential! 
  • The types of guests that talk show producers need to book on their daily shows. Talk shows need lots of expert guests every single day.  Find out exactly the types of experts they're looking for! 

Module
Two

Mastering Your On Camera Message

It all starts with mastering your message. In Module Two, we'll do some heavy lifting to determine your best media hook and story angle that will make your zone of genius shine.   Your ENTIRE interview depends on defining and knowing your message so well, that you don't have to think about it.  THEN, we can get to work with your on-camera delivery in Module Three.
  • How to find the right media hook. The number one key that will get you booked on a talk show is your unique media hook and story angle and you need to know how to develop this from an idea into a solid pitch! 
  • Turning your media hook into a perfect media alert. Your media alert is the next touch point for a talk show producer to determine if your story is right for their show so you need to know the exact format! 
  • The best tool to control your talk show interview.  You'll probably only have 3:30 to 5:00 minutes for your interview so you need to know how to structure the Q&A Message Point Script in advance in a way that will get your message out and also having producers love working with you again and again! 

Module Two

Mastering Your On Camera Message

It all starts with mastering your message. In Module Two, we'll do some heavy lifting to determine your best media hook and story angle that will make your zone of genius shine.   Your ENTIRE interview depends on defining and knowing your message so well, that you don't have to think about it.  THEN, we can get to work with your on-camera delivery in Module Three.
  • How to find the right media hook. The number one key that will get you booked on a talk show is your unique media hook and story angle and you need to know how to develop this from an idea into a solid pitch! 
  • Turning your media hook into a perfect media alert. Your media alert is the next touch point for a talk show producer to determine if your story is right for their show so you need to know the exact format! 
  • The best tool to control your talk show interview.  You'll probably only have 3:30 to 5:00 minutes for your interview so you need to know how to structure the Q&A Message Point Script in advance in a way that will get your message out and also having producers love working with you again and again! 

Module
Three

On-Camera Body Posture & Vocal Delivery 

Now we're going to get down to the nitty gritty of media training.  Your message is indeed important, but even if you say your message perfectly, you can derail all your efforts if you do not master your on-camera body posture and vocal delivery.  Don't worry.  We're going to go over the basics so you'll know what you need to do to appear like a pro.
  • You've booked your TV interview! Now what? Well, this is where most publicists will just drop you into the deep end and say, "swim!" But then you could blow your big break! 
  • When television viewers first see you on camera on their favorite TV talk show or in a newscast, they make an initial judgment in the first four seconds and that judgment is finalized largely within 30 seconds.  
  • You only have ONE chance to get it right when it comes to your talk show appearance and that's why you need my 'Seen On TV' Academy. 

Module Three

On-Camera Body Posture & Vocal Delivery 

Now we're going to get down to the nitty gritty of media training.  Your message is indeed important, but even if you say your message perfectly, you can derail all your efforts if you do not master your on-camera body posture and vocal delivery.  Don't worry.  We're going to go over the basics so you'll know what you need to do to appear like a pro.
  • You've booked your TV interview! Now what? Well, this is where most publicists will just drop you into the deep end and say, "swim!" But then you could blow your big break! 
  • When television viewers first see you on camera on their favorite TV talk show or in a newscast, they make an initial judgment in the first four seconds and that judgment is finalized largely within 30 seconds.  
  • You only have ONE chance to get it right when it comes to your talk show appearance and that's why you need my 'Seen On TV' Academy. 

Module
Four

Fine-Tuning Your On Camera Delivery

So now that you know your media message, plus the basic techniques for body posture and vocal delivery, it's time to put it all together and prepare to ace your on-camera interview.  We'll pull everything we learned in Modules One, Two, and Three, together and fine tune your on-camera delivery.  This module will focus on subtle and even unconscious mannerisms that can derail your credibility and how to easily overcome them. 
  • Skipping Media Coaching is a Recipe for an On-Camera Disaster.  As a producer, my job is to make sure that when you get in front of the camera that you look and do your best and if you skip media coaching, you're gambling with your reputation since you could derail your credibility and all you've worked so hard for when landing a TV interview.
  • Experts Make Interviewing Look Easy.  But what you may not know is that even the most experienced on-camera experts prepare and rehearse for every single TV interview.
  • Avoid Looking Like Bambi in Headlights.  The video media coaching courses in my 'Seen On TV' Academy are absolutely essential to learn the skills of mastering your message and time constraints of a TV interview, handling nerves, know what to say when you get a curve-ball question, and ace your on-camera delivery with poise and polish.

Module Four

Fine-Tuning Your On-Camera Delivery

So now that you know your media message, plus the basic techniques for body posture and vocal delivery, it's time to put it all together and prepare to ace your on-camera interview.  We'll pull everything we learned in Modules One, Two, and Three, together and fine tune your on-camera delivery.  This module will focus on subtle and even unconscious mannerisms that can derail your credibility and how to easily overcome them. 
  • Skipping Media Coaching is a Recipe for an On-Camera Disaster.  As a producer, my job is to make sure that when you get in front of the camera that you look and do your best and if you skip media coaching, you're gambling with your reputation since you could derail your credibility and all you've worked so hard for when landing a TV interview.
  • Experts Make Interviewing Look Easy.  But what you may not know is that even the most experienced on-camera experts prepare and rehearse for every single TV interview.
  • Avoid Looking Like Bambi in Headlights.  The video media coaching courses in my 'Seen On TV' Academy are absolutely essential to learn the skills of mastering your message and time constraints of a TV interview, handling nerves, know what to say when you get a curve-ball question, and ace your on-camera delivery with poise and polish.

Module
Five

Looking Good On TV

Did you know that TV viewers will form an opinion on you in just three to five seconds? For any appearance on camera, you must take complete control over every detail of your personal appearance with appropriate wardrobe choices and professional makeup and hair. I'll take you on a deep dive into do's and don'ts that can will take you from potential disaster to a polished pro.
  • What to wear and what NOT to wear.  It seems simple enough, right? But pros look great on camera because they have wardrobe stylists and if you don't have one? We'll explore the right wardrobe, colors, and accessories for your on-camera interview.
  • How NOT to be a Hair and Make-Up disaster.  This is not just for the ladies, because men need help here, too. Don't blow your on-camera look with wild hair or a pasty complexion that's easy to fix with what I cover in this lesson.

Module Five

Looking Good On TV

Did you know that TV viewers will form an opinion on you in just three to five seconds? For any appearance on camera, you must take complete control over every detail of your personal appearance with appropriate wardrobe choices and professional makeup and hair. I'll take you on a deep dive into do's and don'ts that can will take you from potential disaster to a polished pro.
  • What to wear and what NOT to wear.  It seems simple enough, right? But pros look great on camera because they have wardrobe stylists and if you don't have one? We'll explore the right wardrobe, colors, and accessories for your on-camera interview.
  • How NOT to be a Hair and Make-Up disaster.  This is not just for the ladies, because men need help here, too. Don't blow your on-camera look with wild hair or a pasty complexion that's easy to fix with what I cover in this lesson.

Each module is broken down into easy to digest tutorials that clearly explain and identify how to master each aspect of everything you need to know to land a TV talk show interview and master your on-camera delivery.

Everything I share in this course are the exact methods and techniques I use to coach my celebrity clients so that they look and sound their best for their TV interviews.

Bonus
Masterclass

How to Rock Your Skype/Zoom TV Interviews

Now more than ever, virtual TV interviews are exploding! Stations are booking experts on Skype and Zoom interviews, but don't blow your interview by looking unprofessional.

This masterclass is packed with over 3 1/2 hours of video training including:
  • ​Tips for creating your Skype/Zoom TV interview shot like a pro.  Learning how to master the technical tips will make TV producers LOVE you when your show up for your Skype or Zoom interview like a pro.
  • Technical details that make it easy to look professional.  Hey, I hire crews to do the lighting and audio, but when all that is on "you," then you'll need to know easy tricks to make you polished like a pro.
  • Wardrobe styles that rock it.  In our rather casual world and with so many of us now working from home, we sometimes just don't think about how important our wardrobe is when we do a TV interview, but it is.  You need to know the TV Dress Code, colors that work best, patterns to avoid, and how to take off the ten pounds the camera adds by knowing what to wear.
  • Make-Up basics for women and yes, men.  As a producer, it's my job to make you look your best camera and great lighting and camera angles will help a lot with this, but before you step in front of your webcam or iPhone for your TV interview via Skype or Zoom, you'll want to apply some make-up.   And guys...George Clooney wears make-up for interviews and you should, too!

Bonus Masterclass

How to Rock Your Skype/Zoom TV Interviews

Now more than ever, virtual TV interviews are exploding! Stations are booking experts on Skype and Zoom interviews, but don't blow your interview by looking unprofessional.

This masterclass is packed with over 3 1/2 hours of video training including:
  • ​Tips for creating your Skype/Zoom TV interview shot like a pro.  Learning how to master the technical tips will make TV producers LOVE you when your show up for your Skype or Zoom interview like a pro.
  • Technical details that make it easy to look professional.  Hey, I hire crews to do the lighting and audio, but when all that is on "you," then you'll need to know easy tricks to make you polished like a pro.
  • Wardrobe styles that rock it.  In our rather casual world and with so many of us now working from home, we sometimes just don't think about how important our wardrobe is when we do a TV interview, but it is.  You need to know the TV Dress Code, colors that work best, patterns to avoid, and how to take off the ten pounds the camera adds by knowing what to wear.
  • Make-Up basics for women and yes, men.  As a producer, it's my job to make you look your best camera and great lighting and camera angles will help a lot with this, but before you step in front of your webcam or iPhone for your TV interview via Skype or Zoom, you'll want to apply some make-up.   And guys...George Clooney wears make-up for interviews and you should, too!
Bonus #1
Ultimate Playbook
My Amazon Best Seller
The Expert's Guide to Talk Shows
 How to Get Booked on TV
& Ace Your On Camera Interview
If you're ready to become a recognized thought leader in your area of expertise, this 151-page PDF book takes a deep dive into the nitty-gritty and reveals how you can navigate the world of TV Talk Shows so you'll:
  • Understand how media decision makers determine which guests get on-the-air.
  • Deliver on-camera interviews with confidence and polish.
  • Reach your ideal audience with a signature TV segment that attracts clients or customers.
  • Leverage media appearances for additional media and speaking opportunities.
  • ​...and so many more TV insider tips and secrets!

Additional Not Easy to Find Resources Include:

  • Media Message Worksheet: One of the most difficult part of interviewing is determining what you're going to say when you get on the air.  This worksheet will help you formulate your message so that your personal zone of genius shines!  Developing your message is a simple process when you use this powerful worksheet to help you brainstorm and formulate your media message..
  • Sample Message Point Script:  Use this sample message point script and format as a guide to writing your own so you can master the structure of what you'll say during your interview.  This sample script shows you the format you need to easily organize your message to make a maximum impact with your limited time of a TV interview.
  • Sample Media Alert:   A media alert is your introduction to a talk show producer to show them why you should be a guest on their show so you have to get this right.  Use this sample one page media alert as a guide to writing your own so you can organize your media hook and story angle in the proper industry standard format.
  • Media Training Cheat Sheet:  When I work with my clients to prepare them for their on-camera interviews, I find the tips on this Media Training Cheat Sheet very helpful to go over so they are top of mind right before interviews.  This includes important do's and don'ts for interactions with talk show hosts plus visual examples of proper and improper body posture in various seating set-ups on talk show sets, news broadcasts, and location interviews.
  • Wardrobe & Make-Up Tip Sheet:  What to wear? What to wear? What to wear?  This wardrobe and make-up do's and don'ts tip sheet that includes visual examples to supplement detailed info you'll find in the book, The Expert's Guide to Talk Shows, will help you rock your on-camera look for your TV appearances so you'll know exactly what to wear.  And make-up?  Oh, yeah, we got you covered on easy tips here, too (for guys and gals).
Bonus #2
How to Land Your First TV Interview
My Exclusive Blueprint
Getting interviewed on a TV talk show or news program builds credibility for you as an expert, your product, or brand and will undoubtedly change the trajectory of your career or business.
My corporate clients pay thousands of dollars to work with me to help them create and develop story angles to get TV interviews.
Now, you can get my secret media hooks that are absolute magic to getting TV producer's attention!
I have jam packed this Playbook with my proven techniques and tools to get your creative juices flowing so you can turn your message into a captivating media pitch to land your first TV Talk Show interview.

INCLUDES VIDEO MASTER CLASS:

  • Talk Show Producer's Behind-The-Scenes Tour: This 25-minute video master class gives you a backstage pass into the world of TV talk shows and how to se my 13-easy-to-follow story angles and TV insider tips to land your first media appearance.
Bonus #3
Marianne Schwab's
Little Black Book of TV Media Contacts
It's not easy finding out WHO to pitch at TV Talk Shows so I'm giving you exclusive access to my Little Black Book of Media Contacts!
My company uses a $5,000 database to keep our Who's Who at TV Talk Shows contacts up-to-date. 
This downloadable PDF list has over 50 names of media decision makers at the top national talk shows including the Executive Producers at Today, Good Morning America, Ellen and many more. Now you'll be on your way to get your awesome idea for a TV segment on the air!

Bonus #4
My Ultimate List of TV Talk Shows
Media Directory
Did you know the number one mistake beginners make is that they do not study the show they're pitching and waste everyone's time? 
Well, I have personally researched my Ultimate List of TV Talk Shows & Business News Programs and, to be honest, I probably should charge hundreds of dollars to access this professionally curated list. 
But here's the thing -- I really want to help you save days of research and  put this insider information into your hot little hands!
This list includes everything you need to know about TV Talk Shows like program descriptions, formats, schedules and more plus website links so you can easily get up-to-date on what segments and guests are getting featured on the show!

Additional Bonuses 

Templates and Worksheets

This course includes resources and handouts to ensure your success.
  • Media Message Worksheet
  • Sample Message Point Script
  • Message Point Script Template
  • Sample Media Alert
  • Media Alert Template
  • 50 Media Hook Formulas That Work Template
  • Media Training Tip Sheet
  • Wardrobe & Make-Up Tip Sheet
  • How to Rock Your Skype & Zoom TV Interview Cheatsheet

Facebook Community

Priceless!

"Grow Your Business with TV Interiews"

Join my Facebook Group where you connect with my awesome "Grow Your Business with TV Interviews" community and mastermind with other online and offline entrepreneurs.  
"Marianne Schwab nails it! She knows how to get booked on TV Talk Shows and ace your on-camera interview. As a former national TV producer at E! Entertainment Television, I can tell you that her information is both accurate and honest about the television business. Her no-nonsense approach lays out a step-by-step guide to using the media to one's own advantage. If you are needing to publicize your business, organization or charity, then you need the 'Seen On TV' Academy."
Sandy Edson
former Producer for E! Entertainment Television

'Seen On TV' Academy

for entrepreneurs, experts, & professional Business owners

I have literally cracked the code
to help you get interviews
on TV talk shows!

When it comes to getting a coveted TV talk show interview, don't you wish you could get inside the brain of a talk show producer and find out EXACTLY how to turn your zone of genius into a media pitch?
Well now you can because I spill the beans on everything you need to know to get booked on TV and ace your on camera delivery!


What's Inside My 'Seen On TV' Academy?

Module One

Behind-the-Scenes of Talk Shows -  Valued at $497

Take a sneak peak into the world of talk shows.

Module Two

Mastering Your On Camera Message -  Valued at $497

Learn what to say for your media hook, media alert, and on-air message.

Module Three

On-Camera Body Posture & Vocal Delivery -  Valued at $497

Tips and insights for poise, confidence, and polish your appearance.

Module Four

Fine-Tuning Your On Camera Delivery -  Valued at $497

Overcoming subtle & unconscious mannerisms that derail your credibility

Module Five

Looking Good on TV-  Valued at $497

Pro tips for wardrobe, hair, make-up, and much more.

Bonus Master Class

How to Rock Your Skype/Zoom TV Interviews -  Valued at $497

Tips to look like a pro when you're interviewing from your laptop.

PLUS  These Exclusive Bonuses
ONLY Available on This Page Now

  • Facebook Community: Access to Grow Your Business with TV Interviews Facebook Community (Priceless)
  • Templates & Worksheets: Mastering Your Message is Made Easy with These Tools for Success (Valued at $297)
  • Deep Discount: This Course has a Total Value of $3982+
  • Bonus #1 - Essential Playbook- The Expert's Guide to Talk Shows: How to Get Booked on TV & Ace Your On-Camera Interview.  (Value $29)
  • Bonus #2 - How to Land Your First TV Interview Using These 13 Easy-to-Follow TV Story Angles.  Includes a 25-Minute Video Master Class (Value $129)
  • Bonus #3 - Marianne Schwab's Little Black Book of TV Media Contacts. (Value $129)
  • Bonus #4 - My Ultimate List of TV Talk Shows & Business News Programs. (Value $119)
  • Additional Bonuses - Slides, Worksheets, Templates. (Value $249)
  • Facebook Community - Access to my amazing "Grow Your Business with TV Interviews" community. (Value $Priceless)

What's Inside My 'Seen On TV' Academy?

Module One

Behind-the-Scenes of Talk Shows -  Valued at $497

Take a sneak peak into the world of talk shows.

Module Two

Mastering Your On Camera Message -  Valued at $497

Learn what to say for your media hook, media alert, and on-air message.

Module Three

On-Camera Body Posture & Vocal Delivery -  Valued at $497

Tips and insights for poise, confidence, and polish your appearance.

Module Four

Fine-Tuning Your On Camera Delivery -  Valued at $497

Overcoming subtle & unconscious mannerisms that derail your credibility

Module Five

Looking Good on TV-  Valued at $497

Pro tips for wardrobe, hair, make-up, and much more.

Bonus Master Class

How to Rock Your Skype/Zoom TV Interviews -  Valued at $497

Tips to look like a pro when you're interviewing from your laptop.

PLUS  These Exclusive Bonuses
ONLY Available on This Page Now

  • Facebook Community: Access to Grow Your Business with TV Interviews Facebook Community (Priceless)
  • Templates & Worksheets: Mastering Your Message is Made Easy with These Tools for Success (Valued at $297)
  • Deep Discount: This Course has a Total Value of $3982+
  • Bonus #1 - Essential Playbook- The Expert's Guide to Talk Shows: How to Get Booked on TV & Ace Your On-Camera Interview.  (Value $29)
  • Bonus #2 - How to Land Your First TV Interview Using These 13 Easy-to-Follow TV Story Angles.  Includes a 25-Minute Video Master Class (Value $129)
  • Bonus #3 - Marianne Schwab's Little Black Book of TV Media Contacts. (Value $129)
  • Bonus #4 - My Ultimate List of TV Talk Shows & Business News Programs. (Value $119)
  • Additional Bonuses - Slides, Worksheets, Templates. (Value $249)
  • Facebook Community - Access to my amazing "Grow Your Business with TV Interviews" community. (Value $Priceless)

Get the Entire 'Seen on TV ' Academy

Available for a Limited Time Only

Today's Price = Only $997

Frequently Asked Questions About 'Seen on TV'

What are the main benefits to being interviewed on TV versus just using social media?

Anyone can be the star of a video post on social media.  ANYONE.  But landing a TV interview elevates your credibility and your brand in a way social media cannot.  In fact, being interviewed on a TV Talk Show transforms you from expert to authority in your area of expertise and if you leverage your first TV interview into more interviews, you'll become the go-to expert the media turns to first.

How Can Just One TV Interview Give Me an Edge Over My Competition?

Even one TV interview is a big deal because you have something that positions you as an AUTHORITY and not just an expert.  If there are ten people who do what you do, for example, and you're the only one who has been featured on a network affiliate, then you automatically are elevated as the authority. 

Also, once you have your first TV interview, it makes it easier to get more TV interviews because you're now a proven expert.

Why is the first TV interview the hardest to get?

Producers want to book experts and authors that they know are going to be great guests on their show and not "freeze up" due to nerves or have low energy that could put their audience to sleep.  Talk show guests must be articulate and "infotaining."  Their job is often literally on the line if they book a bad guest and for that reason, they always need to see a video of a potential guest.

That video cannot be a social media video because they are apples and oranges, but they want to see how a guest has handled themselves in an interview situation and verify they come across confident and command authority on their topic of expertise. 

Why Do I Need to Get a Local TV Interview First When I Want to Be on a National Show? 

National TV Talk Show Producers are under pressure to book the very best guests and for the same reason that your first interview is your hardest, 99% of the time, a National Show will not take a chance on someone who has not at least got their feet wet in media with being interviewed on a local network affiliate first.

They absolutely cannot afford for an expert (and media newbie) to do a "Bambi in headlights" on national TV due to nerves.  They also want to know that their guests will be articulate and high energy in their delivery.  I'm not exaggerating when I say their job is often literally on the line if they book a bad guest so they will only book a tried and true expert.  Getting booked on local TV is the stepping stone to getting booked on national TV.

I've done a ton of videos for social media, YouTube, and Facebook Lives, so why do I need to know about media training for TV interviews? 

You know how you don't do the same sort of posts for Facebook that you do for Twitter,  Instagram, LinkedIn, or Tik Tok?  There is no one size fits all approach on content and it certainly works the same with TV.  What is awesome on social media may be a complete flop on television.  It's a completely different energy, message, and approach.

Also, when you watch people being interviewed on TV they make it look easy, don't they?  But what you may not know is that even the most experienced on-camera experts prepare and rehearse for every single TV interview.

You’ve probably heard it said that you never get a second chance to make a good first impression. When television viewers first see you on camera on a TV talk show or in a newscast, they make an initial judgment in the first four seconds and that judgment is finalized largely within 30 seconds.

That's why media coaching is essential to learn the skills of mastering your message and time constraints of a TV interview, handling nerves, know what to say when you get a curveball question, and ace your on-camera delivery with poise and polish.  I do a deep dive into this exact thing in Media Tool #4, The Insider's Guide to Media Training.

As a producer, my job is to make sure that when you get in front of the camera that you look and do your best and if you skip media coaching, you're gambling with your reputation since you could derail your credibility and all you've worked so hard for when landing a TV interview.

I've written a ton of marketing hooks and emails. How is pitching media different? 

If you've been working in marketing or advertising, you are already ahead of the game on how to pitch media.  However...the rules are different for marketing than they are for earned publicity.  It can actually be quite be tricky and  you need to know how to walk that tightrope to that you're awesome hook isn't shot down because you broke some media rules you don't know about when it comes to publicity.

When do I get access to the 'Seen On TV' system?

You will receive an email immediately after your purchase, giving you the link to access your membership portal with all of the files and videos.

What if I just can't do it on my own?

Don't sweat it. You're in luck! I specialize in media strategy and coaching.  I work with clients one-on-on to get them a guaranteed interview on a talk show and I can do that for you too.  To find out more about this program and apply, click here.

I'm a publicist. 
Is this for me? 

Omigosh! If you're a publicist with no experience or twenty years of experience, you absolutely need 'Seen on TV' to up your game and get Rock Star results for your clients. 

It's been my experience, that many publicists who are great at what they do in some areas, make a lot of mistakes simply by serving their client FIRST instead of the PRODUCER.  It's a sticky wicket, but "Seen on TV' Essential TV Media Tools will definitely give you some "a-ha" moments that will be a game changer on the results you get for booking your clients TV interviews.

What is your
refund policy? 

I promise you CAN do this!  

I have poured every ounce of my twenty plus years of talk show experience into the development of my 'Seen On TV' Academy. 

That means you can enroll today and take a full 14 days to explore the materials and experience them. I can’t guarantee you results, because that's up to you, but I stand behind this material 100% and I want you to succeed.

If you’re not 100% satisfied with the course after 14 days of your purchase, I will offer you a full refund, for any reason. I’m that sure of this course… and I’m that sure of you! 

Get the Entire
'Seen on TV ' Academy

Available for a Limited Time Only

Today's Price = Only $997

DISCLOSURE: With earned media, results are not promised and will depend on clients who purchase the media tools following the guidelines, implementing the guidelines as suggested, and numerous other variables that are beyond prediction and subject to media news cycles, programming directives, etc.
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