Marianne's Clients Have Been Featured On:

Expert's Edge:
Media Credibility Accelerator

Imagine Accelerating Your Credibility in the Next 45 Days!

              #1 - Get Interviewed on a TV Talk Show About Your Book or Business​ 

              #2 - PLUS...Get Featured in Major Media including CBS, NBC, FOX, & ABC

The 'As Featured In' banner is absolutely critical 
to establishing credibility for your business!
The 'As Featured In' banner is absolutely critical to establishing credibility 
for your business!

Imagine Accelerating Your Credibility in the Next 45 Days!

#1 - Get Interviewed on a TV Talk Show
         About Your Book or Business​ 

#2  - Get Featured in Major Media 
         including CBS, NBC, FOX, & ABC

"You can hire somebody cheap and you can basically get a little bit out of it or you can hire Marianne and you can get maximum results. She literally walks you through the whole process. Makes sure you sound good and I like the whole gamut in value of her services.  If you're thinking about working with her, I highly recommend that you stop thinking and you just do it. You won't regret it."
DAN HENRY, SPEAKER & AUTHOR
DIGITAL MILLIONAIRE SECRETS
Expert's Edge:
Media Credibility Accelerator

How many times have you invested in media services ...

PUBLICISTS, PR AGENCY RETAINERS, 'GET FEATURED' PACKAGES
...trying to solve your visibility issues & boost your credibility
And how many times have you watched so-called 'experts' in your field, with less experience and knowledge, get interviewed by the media while wondering why they're chosen over you?

Or have you paid for publicity services promising to get you featured in publications, podcasts, or national talk shows, only to realize you wasted your money? 

Or worse, have you hesitated to invest in these services because they often fail to deliver, leaving you frustrated and doubting whether your message is even worthy of media attention?

TV Interviews Can Skyrocket Your Career & Business!

The Truth Is....

Many media services have NO P.R. experience.

...it's true.  You might be drawn to budget-friendly products that claim to get you featured on major networks like ABC, NBC, CBS, and Fox, only to be disappointed by a brief article that lacks impact, doesn’t establish you as the leading expert in your niche, & doesn't reach millions as promised.  In fact, these budget media services are basically middle men who simply outsource and have NO actual P.R. experience.

Most P.R. agencies don't guarantee results.

...most publicists and public relations agencies involve a substantial monthly investment ranging from $4,000 to $15,000 or more per month & require a 3-month minimum commitment, but have no guaranteed outcomes. They promise they will create press releases and "pitch" you to the media but they do not guarantee they'll get you interviews even after you've invested $12,000 to $45,000 or more.  

Promises to pitch you to national shows are lame. 

...you may have invested thousands of dollars after an agency has made promises to pitch you to the "Today Show" or other national talk shows but the truth is that "pitching" means nothing since it's mostly setting you up for an unrealistic expectation that they'll secure an interview for you on that show.  The truth is that 99.9% of the time they cannot get you booked on a national program and you end up very disappointed.

"Thank you, Marianne Schwab, for helping me prepare for this interview.  You're definitely one of the few people who do what they say they will do." 
Dr. Karwanna d. irving
speaker & Author
BOOK: Don't duck the government - they've got your money
There has to be a better way to get featured in media...

Marianne Schwab, a Former National TV Talk Show Producer,
Mentors You to Guaranteed Media Success!

Marianne Schwab, 
Former National TV Talk Show Producer,
Mentors You to Guaranteed Media Success!

Hi, I'm Marianne Schwab, It may sound too good to be true, but as a former National Network TV Talk Show Producer that has specialized in broadcast television and getting my clients on TV for over 25 years, I guarantee to get you authentically featured on major media channels and land your first TV interview on a top-tier local TV talk show!
It breaks my heart when I see so many experts and entrepreneurs throw thousands and thousands of dollars at a  P.R. agency or publicist and get little to no results, so can we talk?  I want to work with you to turn your expertise into media credibility that positions you above your competition.

Marianne Schwab, 
Former National TV Talk Show Producer,
Mentors You to Guaranteed Media Success!

Advertising is saying that you're good, 
but PR is getting someone else to say it about you.
Picture your book or your business being discussed on major media channels like CBS, ABC, FOX, and NBC.   That's why I created the Experts Edge: Media Credibility Accelerator program where I guarantee my clients they will get featured in the media in 45 days or less in these two impactful ways:
  • #1 - You get booked as an expert guest on a top-tier local TV talk show !  
  • #2 - You get a feature article written about you that positions you as the go-to authority in your niche and is published in 250+ online media outlets including ABC, CBS, NBC, & FOX.
The 'As Featured In' banner is absolutely critical to establishing credibility for your business.  If you're an expert, entrepreneur, speaker, or non-fiction book author, building a media presence is essential because credibility is currency to becoming a trusted voice in your niche.  This isn't just a possibility—it's a guarantee with our exclusive Expert's Edge: Media Credibility Accelerator program. It's time for you to share your expertise with the world and be a featured guest expert on a real TV Talk Show!  Visibility Leads to Credibility.

How It Works 

We Get You a Booked as a Guest on a TV Talk Show -- Guaranteed! 

(Or Your Money is Refunded)

Step #1

We Write & Publish an Article Featuring You to Use as a TV Pitch

We write the perfect news story that features your book, business, or brand, to showcase your expertise & publish it across our network of 250+ top tier online news sites including ABC, NBC, CBS & FOX.

Your Featured Article is now the pitch we use for our network of top-tier local talk show contacts after we work with you to determine the best date to schedule your interview.

Step #2

We Book Your TV Interview & Prepare You to Ace It with 1:1 Media Coaching 

Now, we turn your article topic into customized talk show messaging using our professional Q&A framework  designed to make an impact with your message and formatted for a typical 3.5 minute TV interview segment. 

You are then professionally prepared for your interview with media coaching sessions so you nail your TV appearance with confidence that positions you as the authority in your niche.  
 

Step #3

You Interview with a Top-Tier Local TV Talk Show & Get Media Credibility

Your dream is now a reality.  You take your place in the studio to interview on a top-tier talk show.  The host of the show is engaged by your topic, your expertise, or the highlights of your book/product, & you'll stand out from your competition.

Being featured in the media means you're now part of an elite group that is elevated  as an authority in their field. This can open doors to new business and commanding higher fees leading to increased revenue. 

Online Media Outlet Package Options

*(Choose a Publishing Package to Best Achieve Your Media Outreach Goals)

Get up to 48% more conversions by being published on 
250+ online authority news sites including ABC, NBC, CBS, & FOX.
Get up to 48% more conversions 
by being published on 250+ online authority news sites including 
ABC, NBC, CBS, & FOX.  
"Marianne has surpassed any level of expectations that I could even think of when it comes to training for this kind of thing - talk show interviews." 
LAUREN ANDERSON
FOUNDER
LOLLY'S HOME KITCHEN
vip premium client - RESULTS PAGE
"If you've ever worked with a PR Agency, they don't guarantee anything and may pitch you to media, but it's hit or miss, whereas Marianne guarantees you get a TV talk show interview and makes it happen.  Also, because she has contacts with producers across the country, she was able to match me with a station and interviewer that would take my unique skills and topic seriously."
Liz murdoch
intuitive animal communicator
talking with the dogs podcast
"What I liked about working with a former TV talk show producer is she understood exactly what my message was when I started talking to her about it and really carved it down to the most expressive and essential message... I was excited to work with her and I feel like I accomplished something that I could never have accomplished on my own."
CARLA MCBEATH-URRUTIA
Color expert & author
BOOK: how to love & find your small space
I created the 'Expert's Edge' for entrepreneurs to get 
authentic media credibility FAST because I want you to succeed!
I created the 'Expert's Edge' for entrepreneurs to get authentic 
media credibility FAST 
because I want you to succeed!
The 'Expert's Edge: Media Credibility Accelerator'
TV Experience
The 'Expert's Edge: Media Credibility Accelerator' TV Experience

Dan Henry (Behind-the-Scenes)
WJLA-TV (ABC) Washington, D.C.

Do you want to know what it's like to go to a network studio for your talk show interview? In this video, Dan Henry and I take you behind-the-scenes at the ABC-TV station in Washington, D.C. so you can take a peek at what the TV Interview experience is like when you go in studio to promote your book, business, or brand.  

Dan absolutely nailed his interview and I love his energy and enthusiasm as he shares his passion about why he wrote his book, Digital Millionaire Secrets, and how to thrive in a business even without a college degree.

Who is 'Expert's Edge: Media Credibility Accelerator' for?
If you have a business, book, or launching a brand, the Expert's Edge: Media Credibility Accelerator is for you! 

As a former TV Talk Show Producer, I love working with experts in a variety of fields to help them dial in a message that positions them with media credibility that elevates their career and business to the next level. 
Throughout my career, I have not only worked with the A-Listers in Hollywood, but also the A-Listers in a variety of industries (that means experts like you).  If you are a professional in any of the following areas, 'Expert's Edge'  is definitely for you and I guarantee to transform you from an expert to an authority in your niche with top-tier media exposure (and in the next 45 days or less.) 

Here are the type of experts & entrepreneurs I've worked with 
and who are a perfect fit for 'Expert's Edge'

Entrepreneurs

Medical Professionals

Health & Wellness Experts

Nutrition/Fitness Experts

Sports Medicine

Non-Fiction Book Authors

Professional Services

Online Course Creators

Beauty & Fashion

Animal Trainers

Speakers

Business/Success Coaches

Chiropractors

Real Estate Agents

Finance Professionals

Small Businesses

Legal Services

Influencers

Chefs

And Many More....

Teen Life Coach

Dr. R.J. Jackson

Author, Grief and Grits
Marsha Gray Hill

Animal Communicator

Liz Murdoch

Couples Coach App Inventor

Rod Jeter

Attorney / Author
Thomas Ladegaard, Esq.

Children's Book Author
Caris Snider

Severe Autism Specialist
Lyndsy Moffat

Neuroscience Coach
Dr. Deni Van

Author, Trash Can
L.R. Daniel, PhD

Speaker/Author
Dan Henry

Lolly's Home Kitchen, Founder

Lauren Andersen

Gov't Contract Strategist
Dr. Karwanna Irving

College Prep Coach
Sean Ma

Canine Caterer
Melinda Stenger

Personal Brand Strategist
Ross B. Williams

Health Coach
Karen Hoffman

Mystery Shopping Expert 
Mercedes Eckert

Artist
Suzanne Edmonson

Matrescence Optimization

Loni Spratt Brown

Color Expert / Author
Carla R. McBeath

 Canine Cuisine Cookbook
Julie Smith

Author, 60 is a Good Start
Allison Davis

Author / Speaker
Dr. Bree Rosenblum

Author, Defeating the Darkness

Heather Brown, Esq.

"I'm so happy I decided to do TV because of the authority it gives you as a coach. Marianne was amazing at helping me with my messaging so it fit perfectly for a TV interview segment. It went absolutely flawless. There was no way I could have done this without her."
Dr. RJ Jackson (dr. RJ)
TEEN LIFE COACH, SPEAKER & Author
BOOK: Parenting HAPPY TEENS: It's an inside job
TESTIMONIAL:
CARLA MCBEATH-URRUTIA
Color expert & author
BOOK: 
how to love & 
find your small space
TESTIMonIAL:
L.R. Daniel, Ph.D.
SPEAKER & Author
book: 
TRASH CAN: Don't be a receptacle to toxic people's waste
TESTIMonIAL:
ROSS B. WILLIAMS
PERSONAL BRANDING STRATEGIST
CEO, MODERN PROFITS
Expert's Edge:
Media Credibility Accelerator

What is the Investment to Get Started with 'Expert's Edge'?

Most PR agencies and publicists require a substantial monthly investment ranging from $4,000 to $15,000 or more, involve a three-month minimum commitment, and have no guaranteed outcomes. They only guarantee to "pitch" you to the media but do not guarantee they'll get you interviews even after you've invested $12,000 to $45,000 or more.  
My promise to you. I stand by my promise to guarantee you get TV interviews on top-tier local talk shows plus get your story published in 250+ media outlets so you get unparalleled exposure at a fraction of the typical PR retainer fees. 
 
I have worked with lots of high-level entrepreneurs to get them massive media exposure. My VIP Premium clients have invested $20,000 to $30,000 to work with me so they get up to five guaranteed TV interviews plus a featured article that firmly establishes them as the go-expert for their niche published in 250+ online media outlets.

I also have a program, 'Seen On TV' Guaranteed, that includes all the features of the 'Experts Edge: Media Credibility Accelerator" program that client's invest between $10,000 to $12,500 to work with me that guarantees one TV interview, media coaching, and the featured article.
Unfortunately, not all experts and entrepreneurs are in a position to invest $30,000 or even $10,000 for these services, but they need to get media credibility that will help put their business on a fast track. When you can legitimately promote you've been been featured in ABC, NBC, CBS, & FOX and your customers and clients see you interviewed on a top-tier local talk show that positions you as a the go-to expert, they'll want to buy from you or work with you since you easily stand out above your competition.  
That's why I created the 'Experts Edge' program for entrepreneurs at any level to get authentic media credibility FAST (in 45 days or less) at an investment to fit most budgets and with NO RISK (because results are guaranteed).

STANDARD PR AGENCY RATES:


Monthly Retainer Fees =  $4K to $15K
 Three Month Minimum =  $12K to $45K


(No Guarantees)

MARIANNE'S RATE CARD:

       V.I.P. Premium  =  $25K to $30K
SOTV Guaranteed =  $10K to $12K
          Expert's Edge =  Schedule Call
                                for Rate*

(Guaranteed Media)

*Why do you have to schedule a CALL to get the 'Experts Edge' rate?  This is a limited and exclusive offer significantly below our published rate cards and designed to fit most budgets.
"I had never done TV interviews and this was way out of my wheel house and my comfort zone. I was very intimidated about the process, but the more and more we worked together, she made me feel more and more comfortable.  I've now done eight radio shows, five TV shows and I couldn't have done it without Marianne being there for me every step of the way.  "
MARSHA GRAY HILL
AUTHOR
BOOK: GRIEF AND GRIT(S)
VIP PREMIUM CLIENT - RESULTS PAGE
Two Ways to Get Started Today!
  • #1 - Experts Edge - Media Credibility Accelerator. Includes: 
  • One TV Talk Show Interview to Promote Your Book or Business​ 
  • PLUS One Feature Article Published on 250+ Online Major Media sites including CBS, NBC, FOX, & ABC! ​ 
  • #2 - Experts Edge - Media Credibility Launchpad.  Lay your media credibility foundation and get started with.....
  • One Feature Article Published on 250+ Online Major Media sites including CBS, NBC, FOX, & ABC! ​
  • Option to Upgrade to Experts Edge: Media Credibility Accelerator and ADD One TV Talk Show Interview (upgrade permitted within 90 Days of Featured Article to add Your TV Talk Interview).   ​ 
Two Ways to Get Started Today!
  • #1 - Experts Edge - Media Credibility Accelerator. Includes: 
  • One TV Talk Show Interview to Promote Your Book or Business.​ 
  • PLUS One Feature Article Published on 250+ Online Major Media sites including CBS, NBC, FOX, & ABC! ​ 
  • #2 - Experts Edge - Media Credibility Launchpad.  Lay your media credibility foundation and get started with.....
  • One Feature Article Published on 250+ Online Major Media sites including CBS, NBC, FOX, & ABC! ​
  • Option to Upgrade to Experts Edge: Media Credibility Accelerator and ADD One TV Talk Show Interview (upgrade permitted within 90 Days of Featured Article to add Your TV Talk Interview).   ​ 
My Client's Recent TV Appearances

Washington, D.C.

WJLA-TV (ABC)

Denver

KWGN-TV (CW)

Phoenix

KNXV-TV (ABC)

Portland

KATU-TV (ABC)

San Antonio

WOAI-TV (NBC)

Tampa

WFTS-TV (ABC)

Nashville

WSMV-TV (NBC)

Houston

KIAH-TV (ABC)

Portland

KATU-TV (ABC)

Salt Lake City

KUTV-TV (CBS)

Austin

KEYE-TV (CBS)

Las Vegas

KTNV-TV (ABC)

Portland

KATU-TV (ABC)

Denver

KDVR/KWGN-TV (FOX/CW)

Expert's Edge:
Media Credibility Accelerator

Recent Featured Article Case Studies

BENZINGA

Gov't Contract Strategist

Dr. Karwanna D. Irving is a Government Contract Strategist and the media hook for this article was "The Best Untapped Secret to Rapidly Grow Revenue for a Small Business."  

RESULTS: This article was published in over 450+ online media outlets including Benzinga plus ABC, NBC, CBS, & FOX. 

CTA: Join Dr. Irving's 5-Day Challenge to learn how to secure government contracts.

KUTV (CBS)

Severe Autism Specialist

Lydnsy Moffatt is a Severe Autism Specialist who discovered the GAPS diet when her son had signs of severe autism.  She put him on the diet & 95% of his symptoms vanished.

RESULTS: This article was published in 487 online media outlets including The Boston Herald plus ABC, NBC, CBS, & FOX.

CTA: Link to purchase Lyndsy's Gut Healing Guide and invitation to work with her.

KVOA (NBC)

Matrescence Specialist

Loni Brown is a Matrescence Optimization Expert.  She has developed systems for moms to organize their home without sacrificing their professional goals. 

RESULTS:  Loni is now established as one of the Matrescence leaders and was published in 480+ online media outlets. 

CTA: Join her Thriving Mamas community, that provides support to working moms navigating the complexities of life.

KTXL (FOX40)

Anxiety Advocate/Author 

Caris Snider is the author of the book series, Anxiety Elephants, and she is on a mission to confront the number one mental health struggle with her transformative books.

RESULTS:  Caris has established media credibility as a leading anxiety advocate being featured in 465+ outlets. 

CTA: Connect with Caris to book her for speaking engagements at schools, women's conferences, and community events.

WPTA (ABC)

Attorney / Author

Thomas Ladegaard is an attorney and author of "Law School Uncensored" and the media hook for this article was the Three Biggest Mistakes Law School Applicants Make.

RESULTS: This article was published in over 500+ online media outlets including Benzinga plus ABC, NBC, CBS, & FOX. 

CTA: Link to purchase Law School Uncensored on Amazon & connect with his law practice.  

Boston Hearld

Certified Health Coach

Karen Hoffman is a Certified Health Coach & Speaker & the angle was "How Employee Health May Directly Affect a Company's Bottom Line."

RESULTS: This article was published in 490+ online media outlets including The Boston Herald plus ABC, NBC, CBS, & FOX.

CTA: Connect with Karen to bring her programs to your business for employees to transform their health.

WSWB (FOX) 

Couples Coach / App 

Rod Jeter is a Couples Coach who has revolutionized relationship conflict resolution with his YBAngry Couples Game App, designed to help couples settle disagreements quickly. 

RESULTS:  Rod is now established as one of the  leaders in his industry and was published in 480+ online media outlets. 

CTA: Download the YBAngry Couples Game App for iPhones & Androids. 

KTLA 

Intuitive Animal Communicator 

Liz Murdoch is an Intuitive Animal Communicator and host of the podcast, "Talking with the Dogs," & wanted to share insights on Making End-of-Life Decisions for Pets 

RESULTS:  Liz has established media credibility as a leading animal communicator being featured in 465+ outlets. 

CTA: Connect with Liz to book a session to find out what your dog or cat wants you to know..
"Marianne is a producer, not a publicist. She knows what it's like to be on the TV producer side. So she knows exactly who to contact, how to pitch the segment, what to say on the segment, how to deal with it -- absolutely everything. And as a result of working with her, I got on a top market, Washington, D C and had a fantastic interview."
DAN HENRY
SPEAKER & AUTHOR
BOOK: DIGITAL MILLIONAIRE SECRETS
"It was a good experience. I'm happy that I made this investment. All of the coaching was spot on and I would love to do more of these interviews."
L.R. Daniel, Ph.D.
Author
TRASH CAN: Don't be a receptacle to toxic people's waste
"This was my first time being interviewed as an expert on TV. There is pure magic in the way Marianne guided me to create a content filled, valuable message with a little self promotion in under three minutes. I am so thankful for her not only getting me the interview on a network affiliate talk show, but for dedicating her time to help me crush it. " 
ROSS b. williams
PERSONAL BRANDING STRATEGIST
CEO, MODERN PROFITS
"Marianne Schwab is amazing and awesome pawsome 🐾!  I couldn’t have grown and become the expert and the Canine Caterer without her. Marianne's attention to details and her previous experience as a producer for national morning shows!!
I can’t wait to work with her again on my next big project!"
MELINDA KIRK STENGER, THE CANINE CATERER
FOUNDER, PET CAKES
vip premium client - RESULTS PAGE
"Marianne Schwab rocks! Her goal is to make you look great on TV interviews and she helped me tweak my on-camera delivery to the level of excellence that is important to me.   She also gave me a copy of her book that included tips on how to ace on-camera interviews and I couldn't put it down."
jOHN SALLEY
FORMER NBA ATHLETE
"I contacted Marianne because I wanted to book five interviews in key cities to promote my company.  She worked with me to not only get my exact messaging to fit in the tight TV interview format, but also coached me so that I delivered every interview on camera with confidence.  Her number one goal was to help me look my best on-the-air and she made it easy. "
ANNE HUNTINGTON
PRESIDENT, HUNTINGTON LEARNING CENTERS

The 'Expert's Edge: Media Credibility Accelerator' 
has a minimum 45-day commitment and clients are accepted by application only.  

The 'Expert's Edge: 
Media Credibility Accelerator' 
has a minimum 45-day commitment and clients are accepted by application only.  

Marianne Schwab
Former Network TV 
Talk Show Producer
Marianne Schwab is the “go to” person to get you TV interviews to promote your brand, product or service.  She uses her road-tested media hooks and story angle formulas and helps her clients craft an irresistible message that guarantee media success when she pitches you as a guest on TV Talk Shows.

She is the author of the The Expert's Guide to Talk Shows and helps entrepreneurs, book authors, bloggers, speakers, and experts in all industries become sought after on-camera experts for TV and radio programs so they can create trust and credibility that leads to dynamically increasing their income and business.

Marianne has used her insider expertise to help Fortune 500 companies, executives, celebrities, book authors, and the public relations agencies who represent them, create newsworthy story angles producers were eager to book on their programs.
No one knows more about the types of stories that producers are looking to book on their show than a former network television producer.  Thousands of interviews promoting a wide range of messages have been booked on local and national TV and radio shows as a result.  Her producer credits include Live with Regis & Kathie Lee, Lifestyles of the Rich & Famous, Runaway with the Rich & Famous, E! Entertainment Television ON E! Specials, ABC-TVs Home Show, George & Alana, and many more.  She currently is the Executive Producer for CMP Media Cafe specializing in broadcast public relations and getting clients TV and radio interviews.

Originally from Indiana, Marianne moved to New York after graduating Butler University, but yearned for sunshine and  "good hair days" so she made Los Angeles her home for over twenty-five years.  She currently lives in Phoenix and is in L.A. several times a year for production.

Marianne's Clients Have Been Featured On:

Marianne Schwab
Former Network TV Talk Show Producer
Marianne Schwab is the “go to” person to get you TV interviews to promote your brand, product or service.  She uses her road-tested media hooks and story angle formulas and helps her clients craft an irresistible message that guarantee media success when she pitches you as a guest on TV Talk Shows.

She is the author of the The Expert's Guide to Talk Shows and helps entrepreneurs, book authors, bloggers, speakers, and experts in all industries become sought after on-camera experts for TV and radio programs so they can create trust and credibility that leads to dynamically increasing their income and business.

Marianne has used her insider expertise to help Fortune 500 companies, executives, celebrities, book authors, and the public relations agencies who represent them, create newsworthy story angles producers were eager to book on their programs.
No one knows more about the types of stories that producers are looking to book on their show than a former network television producer.  Thousands of interviews promoting a wide range of messages have been booked on local and national TV and radio shows as a result.  Her producer credits include Live with Regis & Kathie Lee, Lifestyles of the Rich & Famous, Runaway with the Rich & Famous, E! Entertainment Television ON E! Specials, ABC-TVs Home Show, George & Alana, and many more.  She currently is the Executive Producer for CMP Media Cafe specializing in broadcast public relations and getting clients TV and radio interviews.

Originally from Indiana, Marianne moved to New York after graduating Butler University, but yearned for sunshine and  "good hair days" so she made Los Angeles her home for over twenty-five years.  She currently lives in Phoenix and is in L.A. several times a year for production.

Marianne's Clients Have Been Featured On:

Frequently Asked Questions 
About 'Experts Edge: Media Credibility Accelerator'

How do I make the most of my media exposure and leverage it for my business? 

Let the world know! With this massive media exposure you are now considered not only an expert, but also an authority in your field.  Install the "As Featured In" Banner on your website, sales/book funnels, and social media platforms to improve conversions & establish instant credibility and authority with visitors and fans. (We provide the graphics to make this easy).

Being featured in the media can open doors to new business, higher fees, increased revenue, and even speaking engagements, if that's on your radar, since event organizers often look for speakers who have media credibility so make sure you promote this to decision makers for events, seminars, workshops, and more. 

You can also leverage links to your articles and TV interviews by promoting them on your social media and to your email list.  We provide up to five pre-designed social media promos that make this turnkey for you when you're article is published.

Finally, you need to embed the video of your TV interview on your website and share it on social media.  Some of our clients also turn their interview into YouTube shorts and even Facebook ads.   By placing the interview where your potential clients can see it is key since that's even more important than how many viewers see it when it airs.

Why is the 1st TV Interview the Hardest to Get?

Producers want to book experts and authors that they know are going to be great guests on their show and not "freeze up" due to nerves or have low energy that could put their audience to sleep.  Talk show guests must be articulate and "infotaining."  Their job is often literally on the line if they book a bad guest and for that reason, they always need to see a video of a potential guest.

That video cannot be a social media video because they are apples and oranges, but they want to see how a guest has handled themselves in an interview situation and verify they come across confident and command authority on their topic of expertise. 

How can just one TV interview give me an edge over my competition?

Even one TV interview is a big deal because you have something that positions you as an AUTHORITY and not just an expert.  If there are ten people who do what you do, for example, and you're the only one who has been featured on a network affiliate, then you automatically are elevated as the authority. 

Also, once you have your first TV interview, it makes it easier to get more TV interviews because you're now a proven expert.

What are the main benefits to being interviewed on TV versus just using social media?

Anyone can be the star of a video post on social media.  ANYONE.  But landing a TV interview elevates your credibility and your brand in a way social media cannot.  In fact, being interviewed on a TV Talk Show transforms you from expert to authority in your area of expertise and if you leverage your first TV interview into more interviews, you'll become the go-to expert the media turns to first.

Why do I need to get a local TV talk show interview first when I want to be on a National show? 

National TV Talk Show Producers are under pressure to book the very best guests and for the same reason that your first interview is your hardest, 99% of the time, a National Show will not take a chance on someone who has not at least got their feet wet in media with being interviewed on a local network affiliate first.

They absolutely cannot afford for an expert (and media newbie) to do a "Bambi in headlights" on national TV due to nerves.  They also want to know that their guests will be articulate and high energy in their delivery.  I'm not exaggerating when I say their job is often literally on the line if they book a bad guest so they will only book a tried and true expert.  Getting booked on local TV is the stepping stone to getting booked on national TV.

Why do you book your clients on local talk shows instead of local TV news programs?

For over 15 years, I booked clients on local TV news programs and local talk shows across the country.  However, about ten years ago, there started to be a huge shift in how the local news interviewed their guests and they seemed to be more into "gotcha" moments instead of presenting a fair and balanced story.  That that is when I started booking my clients on the local TV talk shows almost exclusively because these shows are upbeat and more friendly toward presenting "news you can use."  They're also way more positive in their topics and are flexible enough to also handle sensitive topics with compassion when my client's topic calls for it.   

I will not let my client's go into "lion's den" with a news anchor or reporter who is more interested in making a name for themself (even at the expense of distorting the truth).  That said, there are a few news programs across the country that do a great job, but they tend to lean more toward the entertainment beats.

Does anyone still watch TV?

Everyone still watches "TV" --- it's just not the traditional television since in today's world, most people are watching on their iPhones, iPads, tablets, laptops, and through streaming services on their flat screens.  TV Stations now also leverage social media platforms like YouTube and TikTok to share their content created in programming.

Will my article be published on the main websites of NBC, FOX, ABC, & CBS? 

The Featured Article is not published to the main website (for example fox.com) as those are reserved for national headline news. But you will be published to local affiliates such as FOX 28, FOX 43 etc which are the official sites for the TV stations. For example, FOX 43 is for channel 43 in a specific city and is part of the FOX news network. It's similar to getting published in a local newspaper.  However, you will have full rights to use “As Featured In” FOX NBC CBS, etc. since these are the local affiliates (local news stations) of these major broadcast networks.

Are the links to the featured articles permanent?

Not all of the media sites host the featured articles permanently. Some articles be online for up to two or three years, but many are purged by the news sites after a few months once the news becomes old. However, that does not affect your rights to use As Featured In banner and media credential. Because once you are featured on these news sites, you have lifelong rights to claim As Featured In status.  Moreover, if you want, you can take screenshots of your news articles and save them with you as proof and we do provide up to five reprints of published articles for your permanent file.

Will the featured article and TV interview be seen by millions?

I've seen so many companies make this promise, but not only is this an unrealistic promise, but it is misrepresents the actual page views your article will receive and is borderline fraudulent.  So why do they promise such an outrageous number? Because they're including all the monthly page views a media site may get in an entire month, but these views will not be for your article that is on one page of thousands.

What if I've been "burned" before by an agency or published that didn't deliver what they promised?

This just breaks my heart for so many reasons when I see so many experts and entrepreneurs throw thousands and thousands of dollars at a Publicist or P.R. Agency and get little to no results.  First, I do wish that you had found me "first," but since we can't turn back the sands of time, let's focus on what I can guarantee when it comes to media.  Whether you invested a little in one of those "Get Featured In ABC, CBS, NBC, & FOX for $99" deals (that did get a short article about you on the interweb, but was not a bonafide feature positioning you as the authority in your niche and then disappeared in 30 days) or you invested thousands of dollars with a PR agency that promised to "pitch you" to network TV talk shows and other media outlets and you got little or even no results after a three-month retainer and investing $12K+, I'm so sorry this happened to you.  

Please feel confident that I deliver on my guarantee at the level of excellence required of a network producer and I love working with entrepreneurs, non-fiction book authors, and a variety of experts to get them media exposure and credibility.  Here are what my clients have to say about working with me.

I've done a ton of videos for social media, YouTube, and Facebook Lives, so why do I need to know about media training for TV interviews? 

You know how you don't do the same sort of posts for Facebook that you do for Twitter,  Instagram, LinkedIn, or Tik Tok?  There is no one size fits all approach on content and it certainly works the same with TV.  What is awesome on social media may be a complete flop on television.  It's a completely different energy, message, and approach.

Also, when you watch people being interviewed on TV they make it look easy, don't they?  But what you may not know is that even the most experienced on-camera experts prepare and rehearse for every single TV interview.

You’ve probably heard it said that you never get a second chance to make a good first impression. When television viewers first see you on camera on a TV talk show or in a newscast, they make an initial judgment in the first four seconds and that judgment is finalized largely within 30 seconds.

That's why media coaching is essential to learn the skills of mastering your message and time constraints of a TV interview, handling nerves, know what to say when you get a curveball question, and ace your on-camera delivery with poise and polish.  I do a deep dive into this exact thing in Media Tool #4, The Insider's Guide to Media Training.

As a producer, my job is to make sure that when you get in front of the camera that you look and do your best and if you skip media coaching, you're gambling with your reputation since you could derail your credibility and all you've worked so hard for when landing a TV interview.

Can you really do this in just 45 Days? 

We absolutely can get you featured in media and on TV in the next 45 days.  Some clients have accelerated the timeline to 30 days, but 45 days is the average.  Our clients do need to commit to media coaching sessions to prepare them for their TV interview so, depending on their schedules (or if we're working around holiday schedules with talk shows), some clients prefer to complete the program in 60 days.  This is our bold promise and no other program guarantees this result. 

What will this NOT do for my business? 

The Featured Article is designed to get you media credibility but you need to know that it even though it's published across 250+ online media outlets, it will not flood your website with traffic, it is not a "magic bullet" that converts every lead into a sale, it will not get you on the front pages of the online network web pages (but will be in official network affiliate sites), and it will not turn you into a celebrity overnight. 

What is your refund policy? 

All sales are final because our placements both in online media and on a local TV talk show are guaranteed.  Once you come on board for the Experts Edge: Media Credibility Accelerator (or start with the As Featured In package, you have made a professional commitment and we have invested in dedicated resources on your behalf.  So, all sales are final- no exceptions. 
Expert's Edge:
Media Credibility Accelerator

  Some of My Fortune 500+ Clients:

Adidas
Alamo
American Express Rewards
Applebee's
AT&T
Atkins
Bank of America
Bamboo Pet
Carlo Rossi Wines
Chase
Cold Stone Creamery
Cruise Line Int'l Association
Crockpot
Discover
Doubletree by Hilton
Dove
Expedia
Experian

Energizer
Embassy Suites
Ft. Lauderdale Tourism
Hawaii Tourism
Hilton Garden Inns
HiltonHhonors
Hotels.com
HotWheels/Mattel
Huntington Learning Centers
IHG-Vacation Clubs
Internet Association
Logitech
Legoland
Lending Club
Norton
Marriott Hawaii
Mattress Firm
Microsoft
Nature Made
Nature's Resources
Office Depot
Olay
Porsche
Red Robbin
Save the Children
Sprint
Starbucks
Staples
Tide
Tom's of Maine
Travelguard
TravelZoo
Visa
Visit Williamsburg
Whirlpool
World Vision
The 'As Featured In' banner is absolutely critical to establishing credibility for your business!

It's time for YOU to get Media Credibility! 

Disclosures: Additional premium fees may apply if clients choose the Premium Publication package for their featured article or choose certain local talk show premium markets.  We work with select producers at talk shows in the U.S. that have network quality production standards.  Please understand that some top TV markets (i.e. NYC, LA, & Chicago) are not available. All services must be be completed within six months of purchase. Also, TV interviews can take place in studio or via Zoom for most programs.  Clients are responsible for all travel expenses to programs and it's suggested that they hire a professional make-up artist for all appearances.

Terms: All fees must be paid no later than three days prior to publication date of featured article (Media Credibility Launchpad) and no later than eight days prior to scheduled TV interview date (Media Credibility Accelerator) .  Once dates are scheduled, change fees will be applied if the date needs to be changed for ANY reason.  If client chooses to a payment plan, a 50% deposit is required to secure your spot and any special rates.  The 50% balance due must be paid no later later than three days prior to publication date of the featured article and no later than eight days prior to scheduled TV interview date (Media Credibility Accelerator).  All services must be be completed within six months of purchase.

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