You know how you don't do the same sort of posts for Facebook that you do for Twitter, Instagram, LinkedIn, or Tik Tok? There is no one size fits all approach on content and it certainly works the same with TV. What is awesome on social media may be a complete flop on television. It's a completely different energy, message, and approach.
Also, when you watch people being interviewed on TV they make it look easy, don't they? But what you may not know is that even the most experienced on-camera experts prepare and rehearse for every single TV interview.
You’ve probably heard it said that you never get a second chance to make a good first impression. When television viewers first see you on camera on a TV talk show or in a newscast, they make an initial judgment in the first four seconds and that judgment is finalized largely within 30 seconds.
That's why media coaching is essential to learn the skills of mastering your message and time constraints of a TV interview, handling nerves, know what to say when you get a curveball question, and ace your on-camera delivery with poise and polish. I do a deep dive into this exact thing in Media Tool #4, The Insider's Guide to Media Training.
As a producer, my job is to make sure that when you get in front of the camera that you look and do your best and if you skip media coaching, you're gambling with your reputation since you could derail your credibility and all you've worked so hard for when landing a TV interview.